Jakarta, Indonesia – Uneed Indonesia is excited to announce the official launch of the Uneed with Barbie™ Collection, an exclusive collaboration that brings stylish, elegant, and high-quality products.

Carrying the campaign theme "You can be Anything," inspired by Barbie’s iconic slogan "You Can Be Anything," and featuring the empowerment tagline "Brave, Bold, Fearless," Uneed Indonesia aims to celebrate the strength, resilience, and limitless potential of every individual, especially working mothers.

Recognizing their ability to balance work and family life, Uneed has developed a range of products designed to enhance daily efficiency, empowering them to be more productive and confident in their everyday activities.

“We believe that everyone has their unique potential and deserves the best support to achieve their goals. Our products are designed to creatively solve problems in everyday life, facilitating the needs required to reach your daily potential. With the collaboration of sophisticated technology and the iconic Barbie products, we present tools that will surely support your creativity and confidence,” said Hartono Lim, CEO of Uneed Indonesia.

Product Line Up:

The Special Edition Power Bank 10,000mAh offers a 22.5W PD Quick Charge, 10,000mAh capacity, dual PD cables, and a 2-in-1 portable lanyard for convenience.
The Special Edition Wireless Power Bank 10,000mAh features a 22.5W PD Quick Charge with Stand Mode, 15W magnetic wireless charging for both phones and Apple Watches, 10,000mAh battery capacity, and is travel-friendly with a self-charging cable included.
The Special Edition Wall Charger supports dual ports with a maximum output of 30W, multiple protocols including QC, PD, and PPS, and integrates circuit protection for safety.
The Special Edition 3-in-1 Retractable Cable allows you to charge up to three devices simultaneously with a maximum output of 60W, is compact and tangle-free with an ultra-smooth retraction mechanism, and includes a 1.2m cable length.
The Special Edition Organizer Pouch is stylish and practical designed to keep your things organized.

The official launch of the "Uneed with Barbie™" collection will take place on July 19th, 2025, at 12 PM (GMT+7). All products will be available for purchase on Uneed Indonesia official marketplace.

ABOUT UNEED INDONESIA

Established in 2012, Uneed Indonesia is an online retail and distribution company specializing in gadget accessories and electronic smart products. It focuses on a wide range of electronic smart products, including power banks, data cables, wall chargers, and accessories such as organizer pouches, phone cases, and phone straps. Uneed is constantly improving its performance in both product quality and customer satisfaction. The company was recognized for outstanding customer satisfaction in 2021 and is one of the top 50 sellers in the electronics and accessories categories in Indonesia as of 2023.

ABOUT BARBIE™

Barbie was founded in 1959 by Ruth Handler, a mother and visionary entrepreneur, whose inspiration for Barbie came from watching her daughter project her dreams and aspirations onto paper dolls.

Recognizing a gap in the market, which only offered baby dolls for girls to imagine themselves as caregivers, Ruth invented the fashion doll category with a three-dimensional doll that girls could use to imagine their future selves. Ruth’s philosophy behind Barbie was that through the doll a little girl could be anything she wanted to be and that she has choices. Over the brand’s 60 years, Barbie has empowered girls to imagine themselves in aspirational roles from a princess to president.

ABOUT MATTEL

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.

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